The Blue Bear
The Mascot for Livingstone is the Blue
Bear (formerly the Fighting Blue Bear).
The Blue Bear is known and respected
for its intelligence, strength and tenacity.
This particular logo is primarily used for
Athletics and Student related activities.
Our logo was developed to be modern
and future-proof, updating our public
persona and realizing the design with
new techniques. It is a distinctive
mark and brand that seeks to present
Livingstone as a forward-thinking,
institution with our students in mind.
The typographic element is designed
to complement and enhance the logo
graphic. Existing in harmony, it neither
dominates or becomes insignificant.
The supporting typeface and
collateral are clean and minimalist
to reinforce our identity as a highquality,
forward thinking institution.
This is the textless version of the logo is a preferred version of the logo for all printed collateral including all printed publications, advertising, billboards, posters, flyers and product packaging.
This is the stacked text version of the logo and is a preferred version of the logo for all printed collateral including all printed publications, advertising, billboards, posters, flyers and product packaging.
Our Trademark – The Price Building
The Trademark, which depicts the columns of the Price Administration building is our Official Trademark. No other emblems, regardless of its attractiveness or what may seem appropriate, should be used.
The Trademark should be used for
internal and external documentation, forms, letters, letterheads, postcards etc., exclusively in black or white.
The Trademark was made to be
modern but classic, paying homage
to the history of the institution and
our first President. It seeks to present
Livingstone in a professional light.
The typographic element is designed
to complement and enhance the logo
graphic. Existing in harmony, it neither
dominates or becomes insignificant.
The supporting typeface and
collateral are clean and minimalist
to reinforce our identity as a high-quality, forward thinking institution.
This is the stacked version of the logo and is preferred version of
the logo for all printed collateral including all printed publications,
advertising, billboards, posters, flyers and product packaging.
This is the landscape version of the logo and is the preferred
version when space is not at a premium in a layout, for
example, website graphics and banners. The image should
always be to the left of the typographic element.
The Presidential Seal
The Presidential Seal should only be used on formal and official items such as plaques, diplomas, certificates and well as communication from the Office of the President. It should not be used as clip-art or as a design element.
Do not place any information on the inside of the seal.
The Presidential Seal was made to be the official identity marker for the president and presidential events.
The typographic element within the seal reads the name of the institution, the founding dates, along with the city and
state. It as well is designed to complement and enhance the logo graphic.
Supporting typeface, like what is used on the Trademark and Logo are unnecessary and should not be used for the Seal.
There is one preferred full-color option for the Presidential Seal shown here. There are no variations and none should be made.
The Presidential Seal should also not be used on a black background.
