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LC gifted $200K for mass comm program

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Broadcast legend William “Bill” Reid Rollins has donated $200,000 to Livingstone College to support the genesis of its communications program. Rollins, former chairman and chief operating officer of Suburban Radio Group, visited the Salisbury campus on April 30 with his attorney, Mark Prak. During a business luncheon in the Hilliard Room, Rollins presented Livingstone President Dr. Jimmy R. Jenkins Sr., with a check for $200,000. The gift will go toward the college’s proposed communications program. In making the presentation, Rollins said the donation stemmed from his relationship with Dr. State Alexander, Livingstone’s executive assistant to the president and vice president of communications and public relations. Alexander started his career in the radio industry and worked at WPEG 97.9 FM in Charlotte when Rollins owned the major urban market radio station decades ago. The two were recently reunited due to a stroke of serendipity. Last year, Rollins was featured on a PBS series highlighting North Carolina broadcast legends. Alexander was having trouble sleeping one night and decided to watch some late-night TV, where on the screen was a rebroadcast of Rollins’ episode. It has been the vision of Alexander to start a communications program at Livingstone for several years, and he had often thought of reaching out to Rollins to help jumpstart the project. “Waking up and seeing him on TV was all the confirmation I needed,” Alexander said. He later sent a proposal to Rollins and the rest is the beginning of history in the making. Rollins, who is former …

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Freshmen to get free, new laptops

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Other incentives offered to offset pandemic woes  Livingstone College will offer each incoming freshman and new transfer student in the fall of 2021 a free new laptop computer. All freshmen and new transfers who are fully enrolled and registered, have completed their 2021 FAFSA, cleared the student health services office and satisfied all related fees will receive the new laptop. “An area of concern for the college is closing the digital divide,” said Livingstone President Dr. Jimmy R. Jenkins, Sr. “We have discovered that as a result of this pandemic, many students do not have the necessary tools to render their matriculation successful. A critical tool is having access to a laptop computer, which is compatible with the upgraded campus network.” The gift is consistent with Livingstone’s historic mission, which is to serve the underserved, underrepresented and under-resourced, while removing any and all barriers that impede academic success. “We understand the economic hardship that has been placed on families as a result of this pandemic,” Jenkins said. “However, as we seek to establish lifelong partnerships with students and their families, this is our way of investing in our students.” In addition to offering brand new laptops to students, Livingstone College is also offering the following incentives: Freshmen, transfer and readmit students who enroll in one of the college’s extracurricular activities and has a 2.5 GPA will automatically receive a $3,000 Incentive Scholarship. Additionally, if any of these students live within a 50-mile radius, they qualify for an extra $1,000. Every …

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LC wins $30K for podcast cafe

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Livingstone College has won $30,000 in the Home Depot’s Retool Your School Program, which will be used to build a podcast café and upgrade its game room. The Home Depot Retool Your School Program strives to give back to Historically Black Colleges and Universities (HBCUs) what they have so generously given to their communities: a strong foundation, renewed purpose and distinctive character. This year, Home Depot deepened its commitment to HBCUs by increasing its support by $1 million in campus improvement grants across 30 schools. The grants, ranging from $20,000 to $75,000, are awarded based on consumer voting. Livingstone will use its $30,000 to repurpose its existing game room, located on the first floor of the Walls Center, into a Podcast Café and Game Room that would benefit students and serve the community. The Podcast Café will include three sound-proof podcast cubicles and a control room within a space separate from the main game room area. Each cubicle will be outfitted with a podcast microphone, and audio and video components for broadcasting. The main game room will be reconfigured to include a stage for performances and small events. The game room will also feature lounge seating, a pool table and an air hockey table. “Podcasts are rising in popularity as a simple way to communicate to the masses,” said Dr. Orlando Lewis, vice president of student affairs. “This project would provide a professional venue for amateur and expert podcasters. It will also provide students a platform for self-expressions lending to …

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DJ K.i.D visits to promote K20 water

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Livingstone College first HBCU to sell K20 water in its bookstore The official deejay of Grammy-nominated rapper, DaBaby, will be at Livingstone College on Monday to unveil his new brand of water to the campus. DJ K.i.D of Charlotte will announce his partnership with Livingstone during a visit to its campus from 11 a.m. to 2 p.m. April 26 at the Livingstone College bookstore. The visit is coordinated by the campus radio station, WLJZ 107.1 FM, where Keith “Synphany” Anderson is station manager. According to its website, K2O Water is a micro-filtered water from the Blue Ridge Mountains created by “the original waterboy,” DJ K.i.D. As a rising entrepreneur, DJ K.i.D is changing the narrative of millennials by encouraging them to drink more water. The water brand has been co-signed by Da Baby, music artist Timbaland, and rapper K Camp, the website reads. “I created K2O to inspire the youth to be healthy and encourage them to drink their water, so this partnership with Livingstone means a lot to me and my brand,” said DJ K.i.D. “I appreciate Livingstone for being the first HBCU to sell K2O in their bookstore and wanting to grow with me in what I’m trying to do.” It was at a college homecoming when DJ K.i.D got the attention of DaBaby. He was deejaying and the DaBaby liked the way he hyped up the crowd. That led to him becoming the DaBaby’s deejay, engineer and multi-platinum producer. “I’m only 22, so just a few years …

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Drive-thru event is April 28

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Livingstone College will hold a drive-thru event on April 28 from 5-7 p.m. on its campus to raise awareness about Livingstone to undecided college-bound students and to those who might be interested. The event, sponsored by the Office of Admissions and alumni, will feature Livingstone’s cheerleaders, band, student organizations, and fraternities and sororities, all showcased on its historical front lawn. Each car driving through will receive a gift bag from admissions that will include literature on Livingstone and its offerings, as well as a Livingstone souvenir. Members of the Livingstone College National Alumni Association will distribute snacks. Visitors, from their cars, will be entertained by cheerleaders and members of the Blue Thunder Marching Band performing on the lawn, and greeted by members of student clubs and organizations. Graduating seniors are encouraged to bring their transcripts, which can be reviewed by admissions’ counselors. Through a partnership with HBCU Hub, interested students wanting to apply can do so contact-free by scanning a QR code. Once completed, qualifying students may be admitted on site. “Due to the ongoing pandemic, recruitment counselors are developing creative ways to reach more college-bound students, such as this drive-thru event, where students and parents can be exposed to the campus and receive information from the safety of their cars,” said Livingstone President Dr. Jimmy R. Jenkins, Sr. “This drive thru is ideal for those students who have yet to make a college choice for the 2021 fall semester and for those students who have been admitted and would …

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LC event switches to Pfizer

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SALISBURY – Livingstone College announced Tuesday it will move forward with its scheduled vaccine event “In Your Spot – Get Your Shot” on Saturday, April 17, from 8:30 a.m. until 2 p.m. at the New Trent Gymnasium on its campus but with a different vaccine. The Rowan County Health Department will supply 12 vaccinators who will administer 500 first doses of the Pfizer vaccine. A second clinic will be held on Saturday, May 8, to administer the second dose. This change was necessary after the CDC and FDA announced they were pausing the use of the popular one dose, one shot Johnson and Johnson, vaccine. This vaccine event is in partnership with the Rowan County Health Department and Rowan County Emergency Services, and is open to all students, faculty and staff at Livingstone, as well as members of the community at large. “This remains an unprecedented opportunity and will enable Livingstone to provide vaccine access to our campus community including students, faculty and staff, while assisting the Rowan County Health Department in reaching historically marginalized populations in our surrounding community. We are fortunate that 500 doses of the Pfizer vaccine were available and secured in support of this effort,” said Dr. Anthony J. Davis, Livingstone’s senior vice president, chief operating officer and COVID-19 Task Force chair. “We are proud to partner with Livingstone College to ‘Conquer COVID-19.’ This event is an essential part of efforts to make sure everyone has access to a vaccine. We encourage everyone to get vaccinated …

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LC to hold vaccine event

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SALISBURY – Livingstone College, in partnership with the Rowan County Health Department and Rowan County Emergency Services, will hold a vaccination clinic on its campus next weekend to provide protection against the coronavirus to its campus and community at large. The Livingstone College “In Your Spot – Get Your Shot” Vaccination Event will be held from 8:30 a.m. until 2 p.m. on Saturday, April 17, at the Livingstone College New Trent Gymnasium. The clinic is open to all students, faculty and staff at Livingstone, as well as members of the community. The Rowan County Health Department will supply 12 vaccinators who will administer 800 doses of the popular one-dose Johnson and Johnson vaccine. “This unprecedented opportunity will enable Livingstone to provide vaccine access to our campus community including students, faculty and staff, while assisting the Rowan County Health Department in reaching historically marginalized populations in our surrounding community. It’s all about access,” said Dr. Anthony J. Davis, Livingstone’s senior vice president, chief operating officer COVID-19 Task Force chair.  “We are proud to partner with Livingstone College to ‘Conquer COVID-19.’ This event is an essential part of efforts to make sure everyone has access to a vaccine. We encourage everyone to get vaccinated to protect our families and our community to ensure we can get back to normal,” said Alyssa Harris, interim Rowan County health director. Those interested in getting the one-dose Johnson and Johnson vaccine should make an appointment by calling (980) 432-1800 and choosing Option 1; or register on …

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Campus reopens with COVID testing

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SALISBURY – Livingstone College officially reopened its campus Thursday with staff members reporting to their offices for a virtual opening session followed by COVID-19 testing. The virtual opening session began at 10:30 a.m. with opening remarks by Livingstone President Dr. Jimmy R. Jenkins, Sr., who highlighted events during the past five months in which the campus was closed due to the global pandemic. The world was attacked by an invisible enemy and like many other college campuses, Livingstone shut down its in-person learning in March and transitioned to distance learning. “It seemed surreal for all of us – more like a nightmare,” Jenkins said. “This enemy has taken away a major part of our DNA. We are social beings, but we now have to learn to curtail socialization. It is disturbing, but it is what it is. We have to follow the protocols so we can survive this pandemic.” Jenkins commended his senior staff members and faculty for adjusting efficiently to the new normal in organizing distance learning and maintaining their engagement with students over the past few months. Jenkins also commended the college’s Reopening Task Force, led by Dr. Anthony J. Davis, senior vice president of Institutional Advancement and chief operating officer, which developed eight protocols to safely reassume campus operations. Davis outlined those protocols in a series of short videos played during the virtual opening session, where staff members participated in from their respective offices. The protocols range from screening, security, protection and prevention, and space utilization to …

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Earn $4K freshman grant

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SALISBURY – Livingstone College is offering a special incentive for students who live within a 50-mile radius of its campus. Qualified freshmen attending Livingstone College already receive a $3,000 incentive grant, but for the 2020 fall semester, the college is adding an additional $1,000 to the award for a total savings of $4,000. Additionally, the college is waiving the requirement that freshmen must live on campus in order to qualify for the grant. “This pandemic has caused economic hardships on families, and students are considering not pursuing their educational plans due to financial and health reasons,” said Livingstone President Dr. Jimmy R. Jenkins, Sr. “As a local option for higher learning, we’re announcing incentives that could make the choice easier for students to not defer their undergraduate studies and consider staying close to home.” “We realize that local students prefer to attend college out of town – and we get that,” said Kimberly Harrington, director of public relations for Livingstone College. “But these are uncertain times where normal might not be ideal or even possible. Rather than delay college, Livingstone is making it more affordable and convenient to attend college a stone’s (pun intended) throw away from home.” By waiving the freshmen housing requirement, students can opt to stay at home or live on campus. The choice is theirs. Registration is currently under way at Livingstone now through September, as classes are expected to begin Sept. 10. There are also early-bird incentives for registration as well. Visit www.livingstone.edu to register …